Did someone say denim shirt? Yes, please! Denim is a true classic and will always add a cool effortless vibe to your look. Get your new wardrobe favourite and fall in love with the denim look over and over again.
Look your best for school, work, and everyday activities in cool styles that are easy to match with your wardrobe favourites. Rib is a type of knitting characterised by its distinct rows and stretchability, creating a comfortable and timeless look. JDY is a full-concept, international fashion brand offering affordable and on-trend products to the fashion-conscious consumer.
A brand new style, in our favourite soft and stretchy knit blend - this rib knit vest is super cute on it's own or over a tee and is the perfect elevated version of a summer tank.
A brand new style, in our favourite soft and stretchy knit blend - this rib knit vest is super cute on it's own or over a tee and is the perfect elevated version of a summer tank.
This cardigan is made in the softest, stretchiest knit blend. Slim fit without feeling tight and makes the perfect sweater set, paired with the Kimmie Tank.
Upgrade your summer layers and keep this handy for those cool evenings
This cardigan is made in the softest, stretchiest knit blend. Slim fit without feeling tight and makes the perfect sweater set, paired with the Kimmie Tank.
Upgrade your summer layers and keep this handy for those cool evenings
Effortless style meets everyday comfort with this essential ribbed tank. Crafted with a classic ribbed texture, it features thick straps that provide reliable support and a flattering silhouette.
Perfect as a versatile layering piece or standalone staple, this tank transitions seamlessly from casual days to dressed-up occasions.
A wardrobe essential that works with everything.
Medium measures 13" across bust laying flat, 21" from shoulder to bottom hem.
Effortless elegance meets playful style with the Celeste Tie Front Top. This charming tank features a delicate tie-front closure at the chest that adds dimension and flatters your silhouette, while the peplum hem creates a feminine, defined waist.
Perfect on its own or paired with the matching bottom for a coordinated look.
The dainty rose print brings a romantic touch to your everyday wardrobe.
Part of a matching set.
Smocked across the bust, offers loads of stretch and give.Â
Medium measures 16" across the chest (laying flat), stretches to 23", 20" top of shoulder to bottom hem.
100% Rayon (but has a cotton lining).
Celeste Midi Skirt - Dainty Roses
Regular price
$80.00
Sale price
$30.00
Save $50.00
Effortless elegance meets everyday comfort in this tiered midi skirt. Delicate rose detailing adds a romantic touch, while the double-lined construction ensures a smooth, flattering silhouette with no see-through concerns.
The layered design creates beautiful movement and dimension, perfect for dressing up or down.
A versatile wardrobe essential that transitions seamlessly from season to season.
Part of a matching set.
Smocked waist that offers loads of stretch.
Medium waist measures 13.5" (will stretch), hips measure 23" laying flat, 29" from top of waist to bottom hem.
The Elodie Eyelet Tank in Ecru combines timeless elegance with modern charm. Crafted from breathable eyelet material, this tank features a classic button front and delicate frilly shoulders that frame the neckline beautifully.
The airy fabric and thoughtful design create a flattering silhouette that works effortlessly from casual days to dressed-up occasions.
A versatile wardrobe essential that feels both comfortable and refined.
Side zipper closure.
Part of a matching set.
Medium measures 15.5" across the bust (laying flat), 21" from top of shoulder to bottom hem.
100% Cotton
Kayd Polo V-neck Romper - Nude
Regular price
$90.00
Sale price
$50.00
Save $40.00
Effortless elegance meets everyday comfort in this versatile romper. Featuring a relaxed drop shoulder silhouette, crisp collared neckline, and convenient button-front closure, it's designed for laid-back sophistication.
The adjustable tie waist creates a flattering shape while maintaining that coveted ease.
Perfect for casual outings or dressed up for weekend adventures, this piece transitions seamlessly from day to night.
Medium measures 18" across the waist (laying flat), 30" from top of shoulder to bottom of shorts.
100% Cotton
Fit & Flare Paneled Mini Dress - Off White
Regular price
$95.00
Sale price
$50.00
Save $45.00
Capture effortless elegance in this stunning fit and flare mini dress, designed for your most memorable moments.
The structured bodice provides flattering support while the flowing skirt creates graceful movement—perfect for bridal photoshoots, bachelorette celebrations, and special occasions.
The off-white hue offers timeless sophistication that photographs beautifully and pairs seamlessly with any styling choice. Whether you're the bride or part of the celebration, this dress delivers polished glamour with comfortable, wearable style.
Smocked across the back for easy comfort.
Fully lined.
Medium measures 14" across the waist (laying flat), 25" across the hips and 33" from shoulder to bottom hem.
85% Viscose 15% Linen
Paula Elastic Waist Midi Dress - Buttercream
Regular price
$100.00
Sale price
$50.00
Save $50.00
Introducing the Paula Elastic Waist Midi Dress in Buttercream—a versatile piece designed for comfort and style. The relaxed elastic waistband provides an easy fit, while the midi length offers sophisticated coverage. Practical side seam pockets keep your essentials within reach. Rendered in a beautiful Palm Blossom print, this dress transitions seamlessly from casual weekends to more polished occasions.
A wardrobe essential that balances function with understated elegance.
Smocked bust for easy comfort.
Skirt is lined.
Medium measures 15" across the bust (laying flat) but is smocked so will stretch to almost double, 29" across the hips and 40" from top of bust to bottom hem. The straps are adjustable if extra length is required.
80% Viscose 20% Nylon
Darla Mixed Fabric Midi Dress - Black
Regular price
$100.00
Sale price
$50.00
Save $50.00
Darla Mixed Fabric Midi Dress in classic black combines texture and sophistication. The thoughtful blend of fabrics creates visual interest while maintaining an elegant silhouette that transitions seamlessly from day to evening. The midi length offers versatile styling options, whether paired with sneakers for casual wear or elevated with heels for special occasions.
A wardrobe essential that balances comfort with refined style.
Medium measures 15" under the bust where the fabric changes (laying flat), 45" from top of shoulder to bottom hem.
Elevate your everyday style with this charming cami featuring a vibrant floral print that brings garden-inspired elegance to any outfit. The adjustable straps ensure a personalized fit that flatters your frame, while thoughtful chest detailing adds visual interest and dimension.
Cut in a regular fit for comfortable, versatile wear that transitions seamlessly from casual days to dressed-up occasions.
Perfect for layering or wearing solo, this piece captures effortless sophistication with a touch of botanical beauty.\
The Liliana Cable Knit Sweater in Chalk is your go-to piece for refined, understated style. Its V-neck creates a flattering neckline that works with everything in your closet, while the cropped length hits at just the right spot to showcase your silhouette. The regular fit provides comfortable movement without excess fabric, and the textured cable knit adds depth and dimension to any outfit. Whether layered over a collared shirt or worn solo, this sweater delivers timeless elegance with modern appeal.
No wardrobe is ever complete without your favorite jumper, and this might be your new go-to top layer. The perfect way to stay warm and stylish without compromising on comfortability. Pure perfection!.
Elevate your everyday style with this fitted ribbed tee that combines classic sophistication with modern edge. The snug silhouette flatters your frame while the lace-up chest detail adds an unexpected focal point that transforms a basic essential into a statement piece. Short sleeves keep things fresh and versatile, perfect for layering or wearing solo. In a rich ivory tone, this tee works seamlessly from casual outings to styled-up occasions.
A wardrobe staple that delivers both comfort and undeniable character.
Elevate your everyday style with this fitted ribbed tee that combines classic sophistication with modern edge. The snug silhouette flatters your frame while the lace-up chest detail adds an unexpected focal point that transforms a basic essential into a statement piece. Short sleeves keep things fresh and versatile, perfect for layering or wearing solo. In a rich ivy tone, this tee works seamlessly from casual outings to styled-up occasions.
A wardrobe staple that delivers both comfort and undeniable character.
The Sal Textured Blouse redefines everyday elegance with its relaxed, loose fit that drapes beautifully without clinging. A classic collar frames the neckline with polished precision, while a thoughtful back pleat adds subtle movement and dimension. The textured fabric in a vintage floral print brings depth and character, elevating this piece beyond the ordinary. Effortlessly versatile, it pairs seamlessly with tailored trousers for the office or denim for weekend ease. This is the kind of blouse that becomes a wardrobe cornerstone—refined, comfortable, and endlessly wearable.
That extra layer that effortlessly uplifts your look. This light cardigan is the perfect piece, ideal for layering or to stand out on its own. Style it with a pair of jeans for everyday options or go for a skirt and boots on days where you feel like dressing up.Â
That extra layer that effortlessly uplifts your look. This light cardigan is the perfect piece, ideal for layering or to stand out on its own. Style it with a pair of jeans for everyday options or go for a skirt and boots on days where you feel like dressing up. -
Effortlessly elevate your everyday wardrobe with the Freida LS Structure Cardigan in Birch. This boho-inspired layer features a refined collar and intricate knit pattern that adds visual interest and texture to any outfit. Perfect for layering over dresses or pairing with your favorite jeans, this versatile cardigan brings an artisanal touch to casual and dressed-up looks alike. The structured knit ensures lasting shape and comfort throughout the day.
Shirt jackets are for sure a must-have and this one is no exception. Wear it as an addition to your look to stay warm or incorporate it into your everyday look. Shirt jackets are the perfect transeasonal jackets, so no matter the season, you can never go wrong with a shirt jacket
Shacket
Spread collar
Buttoned cuffs
Button fastening
Front pockets
60% Cotton, 20% Cotton - Recycled, 20% Polyester
measurements: length 22.5” (shoulder to bottom hem) width 23.5” (underarm to underarm)
BEST SELLER! Your cable knit upgrade. Meet the Irish Cable Oversized Sweater, beautifully knit with timeless cable detailing and a relaxed, oversized fit you’ll want to live in.